DNE Laser: A Comprehensive Profile

DNE (Guangdong) Laser Co., Ltd. (branded as “DNE LASER”) is a long-standing player in China’s laser cutting industry. Since its founding in 2008, the company has undergone a strategic transformation from a local private enterprise to a wholly-owned subsidiary of the Swiss Bystronic Group. In 2025, the company completed a brand refresh and upgraded its manufacturing base, re-engaging in the global competition for intelligent laser equipment with a renewed identity.

I. Development History: From Local Pioneer to International Brand

DNE Laser’s development is a microcosm of the internationalization of China’s laser equipment industry, clearly divisible into three strategic phases.

Phase 1: Startup and Accumulation (2008-2016) . Originating as Shenzhen DNE Laser Equipment Co., Ltd. in 2008, the company was among the first Chinese enterprises to enter the laser cutting field. During this period, DNE Laser rapidly rose on the strength of its independent R&D capabilities. Its YAG solid-state laser cutters captured approximately 60% of the Chinese market share between 2008 and 2014, laying a solid technological and market foundation for subsequent development. From its early days, the company focused on collaborating with international laser component manufacturers, exporting its products overseas.

Phase 2: Joint Venture and Integration (2016-2020) . The year 2016 marked a significant turning point. In May of that year, the globally renowned Swiss Bystronic Group strategically acquired 51% of DNE Laser’s shares, leading to a brand upgrade as “Bystronic DNE.” By October 2020, Bystronic achieved full ownership, officially making DNE Laser a wholly-owned subsidiary. Empowered by Bystronic’s global management systems, the company systematically absorbed advanced management expertise, R&D philosophies, and operational standards, comprehensively enhancing its overall strength.

Phase 3: Independent Deepening (2025-Present) . In 2025, DNE Laser underwent its third strategic adjustment. Based on strong recognition of the company’s comprehensive capabilities, Bystronic Group decided to grant it greater strategic autonomy, positioning it as a wholly-owned independent sub-brand operating alongside the main Bystronic brand. On August 11, 2025, the company name was officially changed from “Bystronic (Shenzhen) Laser Technology Co., Ltd.” to “DNE Laser (Guangdong) Co., Ltd.” This shift signified that DNE Laser gained higher autonomy in resource allocation, strategic choices, and market expansion, embarking on its own unique path of internationalization.

II. Strategic Upgrade: New Green Identity and Dual-Brand Structure

In 2025, DNE Laser unveiled a new brand image, marking a profound change in its strategic positioning.

Brand Identity Refresh. The new logo features Verdant Green as its core visual element. The English acronym “DNE” was given a new meaning: “Driving New Eras.” The verdant green symbolizes both the maturation from youth to experience and the company’s ambition to “capture an even greater market share,” while also subtly hinting at its commitment to providing green, environmentally friendly technological solutions.

Dual-Brand Differentiation Strategy. Within the Bystronic Group, a clear dual-brand synergy has formed: the Bystronic brand focuses on the high-end global market, serving users with stringent requirements for processing precision and automation; DNE Laser, conversely, emphasizes high cost-performance and flexible adaptability, offering standardized solutions to the vast number of small and medium-sized enterprises. This achieves precise coverage and complementarity of user groups. This structure, described as “one fusion of two concepts and two ways of thinking, yet with a common vision for excellence,” constitutes DNE Laser’s unique core competitiveness.

III. Smart Manufacturing Upgrade: Launching the Foshan Base

Alongside the independent brand strategy, DNE Laser relocated its manufacturing hub from Shenzhen to Foshan to overcome previous capacity bottlenecks and support global business growth.

The Foshan Smart Manufacturing Base officially opened on November 12, 2025, in the Lin’gang International Industrial Park, Jiujiang, Nanhai. This modern steel-structure base, with a total investment of 500 million RMB and covering over 100 acres, boasts a factory floor area exceeding 70,000 square meters and is constructed strictly according to “Industry 4.0” standards. The facility integrates R&D workshops, testing workshops, automated production lines, and an immersive showroom. It is equipped with a full-process intelligent management system and top-tier domestic and international production and inspection equipment, establishing a complete industrial chain from core component manufacturing to final machine assembly and testing. This enables fully intelligent production, from sheet metal processing to warehouse material management.

The inauguration of this base is not only a core hub for DNE Laser’s large-scale production but also a testament to the deepening cooperation between Swiss and Chinese manufacturing. Upon reaching full capacity, the projected annual output value is expected to exceed 1 billion RMB. It will serve as a production and service center radiating across South China, connecting with the Asia-Pacific region, and serving the global market.

IV. Technology, Products, and Market Presence

As a National High-Tech Enterprise, DNE Laser was among the first in the industry approved to establish the “Guangdong Province Engineering Technology Research Center for Ultra-High-Speed Fiber Laser Cutting Machines” and has achieved “Level 2 Smart Manufacturing Maturity Certification.” As of early 2026, the company holds a total of 124 patent records.

Core Product Matrix. Through years of dedicated effort, DNE Laser has built a product portfolio covering four main sectors: Automation Systems, Fiber Laser Cutting Machines, Fiber Laser Tube Cutting Machines, and Professional CNC Press Brakes. Product power ranges from kilowatts to tens of kilowatts, catering to the processing needs of various metallic materials like stainless steel, carbon steel, and aluminum. The D-Speed High-Performance Laser Cutting Machine, launched in 2025, features a maximum联动 positioning speed of 150m/min, maximum positioning acceleration of 2.0G, and laser power up to 20kW. It improves cutting efficiency for 1-3mm sheets by 22% and can be fully loaded into a 40HQ container, strengthening global delivery capabilities.

Market Coverage and Customer Base. DNE Laser’s products and solutions are sold to approximately 100 countries globally, serving over 10,000 customers. Its applications span industries such as power equipment, automotive manufacturing, machinery, new energy, and aerospace. Clients include renowned companies like CATL, BYD, and SANY. The company has been consistently listed among the “Shenzhen Top 500 Enterprises,” recognized as a “Specialized and Sophisticated” enterprise, and a “Shenzhen Famous Brand.” In 2025, it received the German Vogel “Going Global Pioneer Award” for its D-SOAR series laser cutting machines.

V. Future Strategic Direction

Looking ahead, DNE Laser will focus on three main directions: Intelligence, Greenization, and Ecosystem Integration. On the intelligence front, the focus will be on optimizing production management through software. Regarding greenization, efforts will explore energy-saving technologies and environmental solutions. In ecosystem integration, the goal is to build a collaborative manufacturing network, driving the laser industry’s transition towards higher value-added sectors. Leveraging the industrial advantages of the Foshan base and the global resources of the Bystronic Group, DNE Laser is writing a new chapter in the field of intelligent laser equipment, driven by the vision of manufacturing and innovating “in China, for the world.”